We develop solutions with Extended Reality: the umbrella term for immersive technologies including Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR)
Virtual reality, Augmented Reality and Mixed Reality. Immersive technologies with fancy names that are extending our reality. Reading about recent development in tech, future trends in e-commerce or productivity opportunities within manufacturing, one simply come across these words. But making a clear distinction between VR, AR and MR can be difficult and searching the internet for subsequent answers might be even harder.
To understand the different technologies, we use the bigger picture and the umbrella term XR. X is an arbitrary letter while R stands for reality. XR therefore describes all immersive technologies that span over the spectrum between our real world and the virtual world.
Augmented Reality exists close to our real world and means that digital 3D elements, or objects, are added onto it. This digital layer can be added and observed with devices such as smartphones and tablets with cameras, as well as through AR-glasses like those from Nreal or Microsoft.
AR deals with many of the VR technology’s drawbacks in its requirements, for example the expensive headsets. As a result of this, AR has seen a high commercial interest and is now a trendier technology, predicted to overtake the immersive market in a few years. The app Pokemon Go, a mobile game passing 1 billion downloads in 2019, is the most recognized example of an AR technology use case. Snapchat, the image and video messaging app, delivers over 4 billion snaps a day, many of which are sent with filters and yes, those filters are AR applied to your face.
Using the idea of filters, Mixtive now helps companies to show their products with AR, for example as the e-commerce Qvesarum[länk t cases] does with their custom-made doors. Accessed through the website, with web-AR, real-world objects like furniture are easily displayed in an augmented reality and then experienced. Ikea did it first with the app IKEA Place, but we help everybody do it: e-commerces, architects, real estate firms, manufacturers, and so on. Read more about our cases here.
Virtual Reality, VR, is often recognized these days. It lets you walk on the moon, ride roller coasters and try to put out massive fires, straight from your couch with just a headset.
VR has for many years been both praised and criticized, but pioneers have been pushing the technology since the early 90’s, and still does. Applications exist across all industries and the most mature one is argued to be within entertainment. The gaming experience with a VR-headset is drastically different from others. However, the big breakthrough and impact on society has only recently seen progress, and mostly within healthcare, education and manufacturing.
VR enables for doctors to practise surgeries before meeting with patients, for distant individuals to engage in virtual meetings and for young students to immerse with virtually alive dinosaurs. VR is engaging and fun, and we do VR for communication, collaboration and education.
Mixed Reality, MR, is easily said something people seem to have different definitions for, however simply something in between the augmented and virtual reality. At Mixtive, we look at it as a blend of reality and virtual reality, with augmented elements that are harder to distinguish than in an augmented reality. A layer of predetermined information, displayed over the reality with help of a smartphone is defined as AR, meanwhile a layer of interactive, real-time produced content displayed through Hololens 2 can be defined as Mixed Reality.
At Mixtive, we work with both AR, MR and VR, even though we don’t put emphasis on their definitions. With our platform ARcall, we enable all three immersive technologies and see Mixed Reality in the case when people in different places in real-time produce AR-elements that others can see in AR or VR. Read more about ARcall here or contact us to learn more about the technology.