Extended Reality (XR) comprising AR, MR and VR, has for many years seen a technology problem, hindering adoption and a big commercial break-through. Nowadays, this is more a diffusion problem, meaning that the challenge lies within meeting demands so that the value clearly benefits businesses, being more than just a gimmick.
Two serial entrepreneurs established Mixtive in 2017 based on this identified opportunity and need. It initially became a place for in-house exploration for Inceptive Group, but quickly got involved in projects with Telia, Sony, North Projects and many more. Mixtive took the next step in 2020 when expanding the team and rephrasing its goals, now looking at a future as the key nisch player in the AR and VR industry.